Is SEO still worth it?

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Search Engine Optimization or  more known as SEO is viewed as a a highly effective method of marketing  since the mid 90s to 2021. Along these lines, it is important for organizations to be seen on the first page of Google and more specifically within the top 3 organic search results.

Regardless of the industry that you are in, SEO is something that you must start doing. Or the consequences will be that you will be left behind in the race to being 1st, because everyone knows that being number 1 in anything in life is where the real prize is. Unless you are the kind of business owner that would much rather spend on Paid Ads for ever.  Reality check !  Everything is going up ! Gas prices is already high. Items in the grocery is high. Heck I just paid 12$ for a 3L cooking oil which used to cost me 6$. Ads cost are also going up every year.

It is in your best interest to start thinking about your organic traffic to your site using SEO as your strategy to get there.

Is it still worth it to do SEO in 2021? Is it still worth implementing strategies to rank your website? Here is what you really need to know.

Search engine optimization is a never ending story.

Search Engine Optimization is not at all like Paid advertising, it is not as fast as Paid Ads, however once you are ranked. You will never worry about marketing ever again.

You won the race and now you are on top and above everyone else. You are now the king of the hill. What will you do with all that new found power?

When companies stop focusing on their SEO after they have made it to the top. It allows competition to catch up and work 10 times harder than you to out rank you. Just like an athlete, when an athlete wins the Gold medal, his continuous efforts to stay and remain the best becomes even more challenging. This is why, when you have invested so much time and money hiring the best seo company to rank your website. You need to keep adding more content, keep active by showing your potential customers new intriguing content to remains as the authoritive figure in your niche.

Covid made us all learn how important making our brand stand out on Google.

Lots of business owners were forced to send home people. With retailers closing their doors or reducing their hours of operation or limiting the amount of people in their stores. This brought us all to shop more online and have things delivered to our door steps. We labelled this as “Contactless Shopping“. 

This change in behavior led business owners that never bothered about having an online presence, to now scrabbling to find the experts that can help them make their brand stand out. What was always put at the bottom of their to-do list, is now on the top of their list. 

Since the ripple effect that Covid caused us all. Things will never go back to the once normal we all once took for granted. Even with everyone vaccinated, wearing masks, sanitizing hands. Online transactions will increase and deliveries to our homes will increase.

This represents an excellent opportunity for business owners to gear up and start focusing on their search engine optimization, increase they ad spend to attract immediate buyers while their site is being organically ranked.

Google Algorithms are  getting smarter and better

Google is in the business of providing the most relevant search results for their customers. They are very customer focused and want the best user experience for everyone using their search engine. This is why they are constantly evolving their web crawlers to always have one goal in mind. Which is to provide the user with the best possible  search result. With intent based results, Google is modifying their algorithm to understand the intent of a search term. Which is supper powerful if you ask me.

Content is more significant now than at any other time.

Over the last 20 years we have heard time after time  that Content is King. This is very true for the next 100 years to come. Nothing can beat content as it is what Google Web Crawlers scrape on your site to find relevancy to what a customers are searching for. It is in your best interest to keep working at adding more content to your website using your blog. It works yesterday, it works today and it will continue to work in the future.

It will certainly evolve in other technologies since audio search is becoming popular.

The takeaway

Search Engine Optimization , regardless of the economy and pandemics. It has proven to still provide a great ROI to any business owners who take the time to really implement strategies or by hiring a professional team such as IntelliContacts Digital Marketing to provide  a full professional service based on providing real  results .

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